LinkedIn is a social network that connects the professional sides of those you have worked with and worked for into one giant network. Using the guiding principle of "Six Degrees of Kevin Bacon," this social network is able to connect with you with potential employees, vendors, or employers based on who you know - and who they know.
The scariest thing that businesses fear is the negative post. With most businesses I talk to, they fear someone saying “This place sucks.”
For those unfamiliar with the check-in, this is a term used by Facebook and FourSquare. When a person goes to a business, they can "check in" at your business to let their friends know about their location. I've personally done this at many different places, including airports, dentist offices, restaurants, and "Puppy Playtime" with Bella at the local Petco.
24-hour news cycles reporting on stories, friends and family posting on Facebook, techies tweeting their opinions on what they see - there is no escaping the onslaught of scores and results from the Olympics. You can hide, unplug everything, and wait for NBC's primetime coverage to start before plugging everything back in. You can run to Buffalo Wild Wings as the staff struggles to find the channels that the Olympics are on (true story), or you can follow these steps to use your social media while still not getting "spoilers" about the Olympic coverage.
So, nobody’s talking!
The goal of Facebook, Twitter, and the other social networks is to get people to be social! This helps get your brand across to their friends and followers … acting as an indirect reference of your business.
Starting conversations is a key component of getting this viral effect, but sometimes, your audience just remains silent. A lot of this depends on the demographic makeup of your audience, some people just don’t like to express their opinion online to a public group.
July 25, 2012