Sixteen percent ---

Submitted by dtmulka on Sat, 05/19/2012 - 15:56

Sixteen percent.

This is the number, according to Facebook, of people that will see your single posting on Facebook.  Basically, 1 out of 6. 

Why is that?

  • Since a single person follows multiple people, companies, brands and more ... there is only so much room on a person's news feed.  Will your follower scroll down to see every feed?  Or just look at the first few pages of results.
  • How often does a follower check their facebook?  Do they check once a day?  Do they check once a week?  Do they remember once a month that they have a Facebook page?
  • Does anyone "like" or post comments on your page?  The more socially active your posting is, especially by the friends of your follower,the more likely it is to remain higher in the followers results.

So, what are some ways to help get a better exposure rate to your followers?

  • Post at different times of the day.  People are creatures of habit, and depending on the demographic you are trying to reach, may be on a truly regimented schedule.  Make sure to vary your posts and check your statistics, to see when you are hitting the biggest group. 
  • Post the "same thing" at different times.  Now, don't just copy and paste --- but reword your postings and post at a few different times.  Make sure to spread out these posts, otherwise it may look like you are truly repeating yourself several times to your hardcore followers that see every post.  Depending on your post frequency, you may end up posting your story 4 times in a week-and-a-half span.
  • Space out your Twitter and Facebook post by about 8 hours.  Now, you are going to be hitting demographics just by posting on the two different networks, but this is a great way to really  get "two different crowds."

These are just a few different hints on your social media.  Want to get more from Facebook, Twitter, and the other social networks?  Give Biggest Bark Marketing Solutions a call today!  773-295-2740 or info@biggestbark.com.  We'll help you make an impression among your competition, including the big brands

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