What to do when your Facebook or Twitter audience just isn't talking

So, nobody’s talking!

The goal of Facebook, Twitter, and the other social networks is to get people to be social!  This helps get your brand across to their friends and followers … acting as an indirect reference of your business.

Starting conversations is a key component of getting this viral effect, but sometimes, your audience just remains silent.  A lot of this depends on the demographic makeup of your audience, some people just don’t like to express their opinion online to a public group. 

However, there is another way to get your brand noticed … shoot for “likes” and “retweets” rather than comments.

BLATANTLY PLAYING TO AN AUDIENCE
Posts don’t necessarily need to play to your brand 100% of the time.   It is nice if they do, but sometimes, you just need people acting on your page.  Here are some great posts that you can use that will probably get some likes and retweets.

• Like this post if you are glad its Friday!
• RT this post if you would rather be outside then at work!
• Like this post if you are watching the Olympics?  Which athlete(s) are you looking forward to seeing?  (This one both plays for the LIKE and a comment)

GO FOR THE LAUGH OR THE AAAAWWWWWW
Memes are a new phenomenon that are online every day.  There are a few different ways to “MEME.”

• Some may remember a poster of a cat on a clothesline, saying “Hang in there, kitty!”  Digitize that, and you have a MEME.  It’s easy to put text on a picture.  Just make sure that you have the rights to photo before using it!
• Taking a photo in a silly pose can also be a MEME.  Promotions have been done for this, and it could be a great way to work in co-workers or customers into your social media.

These are just a few ways that you can get some interaction on your Facebook page when your audience just isn’t talkative.  If you are looking for more help in your social media, web site, or other marketing, please contact me at dtmulka@biggestbark.com or 773-295-2740.