So, nobody’s talking!
The goal of Facebook, Twitter, and the other social networks is to get people to be social! This helps get your brand across to their friends and followers … acting as an indirect reference of your business.
Starting conversations is a key component of getting this viral effect, but sometimes, your audience just remains silent. A lot of this depends on the demographic makeup of your audience, some people just don’t like to express their opinion online to a public group.