social networking

LinkedIn is a social network that connects the professional sides of those you have worked with and worked for into one giant network.  Using the guiding principle of "Six Degrees of Kevin Bacon," this social network is able to connect with you with potential employees, vendors, or employers based on who you know - and who they know.

So, nobody’s talking!

The goal of Facebook, Twitter, and the other social networks is to get people to be social!  This helps get your brand across to their friends and followers … acting as an indirect reference of your business.

Starting conversations is a key component of getting this viral effect, but sometimes, your audience just remains silent.  A lot of this depends on the demographic makeup of your audience, some people just don’t like to express their opinion online to a public group. 

It’s common for someone to ask me, “How do I get people to like me?”  Now, of course, we’re talking about the world of social media, and not Kindegarten.

Assuming that you are not starting up from out of nowhere, you probably have an established customer base.  These are going to be the easiest people to get to like your social media pages, as they already like you.

This is just a simple, blog post with an important message to remember.  Change your passwords! 

About an hour ago, it was reported that a Russian hacker was able to compromise LinkedIn.  About 6.5 million passwords were stolen.  So, stop reading this blog (don't close the page), open up a new browser window, and then change your password on LinkedIn.

It's hard to remember when I first heard the term "Groupon."  I'm guessing it was about a year ago, as I heard about a way to get a really great deal for a local Chicago restaruant.  More and more people heard about the discounted site, where you could get 60-80% off of different businesses.

Then IPO's and competition came about.

Did you know that your business/organization could actually be on Facebook without your knowledge? 

i'm letting that sink in a second ... and this is my way of doing a dramatic pause via written text ...

Did you know that your business/organization could actually have multiple Facebook pages?

Did you know that someone could claim your non-used Facebook page?

How can you be a success? 

Whether its ice hockey, relationships, social media, it's always the little things that matter.  The little things set you apart, the little things make a different, and the little things that make you special.

The little things in hockey

A lot of marketing projects are meant to increase the exposure of a particular business (whether overall, a specific product, brand, etc.).  When it comes to social media - the common thought is "I want to reach out to new customers" since its 'free' marketing.  How do I get new friends?

Well, I'm going to talk about how you can get new friends by talking about your current customers.

In a previous article, Brand Your Business Like a WWE Superstar, we talked about creating the character of your business.  This is branding at its roots.  Today, we're going to talk about telling the story - specifically using your social media followers to tell your story.